Is Your Content Making You Money?

Visibility

Do you post on LinkedIn at least 2× per week?

Proof

Do you have at least one published case study with real results?

Clarity

Is your core offer clearly stated in your LinkedIn bio or website headline?

Leverage

Do you repurpose content across multiple channels (e.g., post → newsletter, talk → article)?

Distribution

Do you have an active newsletter with at least 100 subscribers?

Authority

Have you made a speaking appearance or been a podcast guest in the last 6 months?

SEO

Do you have at least 3 SEO-optimized posts or articles targeting your buyers' search terms?

Trust

Does your website feature testimonials, logos, or quantified client results?

Sales

Do you have a polished, up-to-date sales deck or one-pager?

Reputation

When someone Googles your name or company, do authority signals appear on the first page?